Most companies bring out blogs nowadays. Unfortunately, not many organizations make the most of their blog content for maximizing their search engine results. Following are eight ways that an SEO Company or other SEO companies can adopt to increase a site's organic visibility and traffic for improved results.
Create a convincing name for your blog
It is quite irritating to visit the website of a company, only to find the title of the blog section as "Blog". Instead, it would be a creative effort to select a descriptive name of the blog section of a site. The blog name also works as part of optimization.
Ask yourself these questions:
What is the broad theme of the blog?
What would be a fair description in my industry?
Is it possible to add important SEO keywords in the title of the blog?
Specifically, who is the target audience?
By having a descriptive name that is optimized around a theme works well in increasing organic traffic. Remember, if it becomes difficult to create the title of the blog with the keywords that are being targeted, and then at least include keywords that exist within the title of the page of the blog.
Reach a specific audience with each post
It is better to write each blog for a certain section of the target audience. This helps online marketers to generate content that is written keeping certain customers in mind and includes target keywords connected with the specific needs and solutions.
Apply an effective URL structure
Following an effective URL, naming rules are good for several reasons. These include:
Making results reporting easy
As per local Myrtle Beach SEO experts, there are instances where "/ blog /" is not included in the URL syntax when the blog is kept on the key website domain. This could make tracking the overall progress of the blog a little difficult within analytics. It is recommended to include / blog / in the URL structure for better ease in blog results.
Making sure user-friendly URLs
Often marketers use every single word that exists in the title when building the URLs for every post. This often leads to URLs that are long and hard to read. It would be better if the blog URL is not only descriptive but is relevant and short. See to it that conjunctions like "but", "and", and "or" do not exist in the URLs.
Repeatedly optimize blog content
As per organic SEO company in Delhi, it is a good practice for SEO improvements to have additional opportunities for optimization of existing blog posts. Review the existing content, and determine the possibility of additional on-page SEO. Following are some optimization techniques that could be used for existing blog content:
Use internal links that connect other relevant pages on the site.
Use optimized images (or do optimization of existing images)
Interlink related posts
Include targeted keywords in the title tags and meta descriptions
You save considerable time and resources by using existing blog content.
Find and fill content gaps
Creating contents for blogs help in filling the SEO requirements. If there are high-priority keyword phrases that need to be worked on, you could use them for new blog posts.
Add optimized images & videos
The inclusion of images helps in a better experience and increases engagement of visitors. An incremental SEO Value is also created. Make sure to include images in the blog post and do optimization of the images with descriptive alt tags, which include high-priority SEO phrases, wherever possible. Blog posts are great areas where video content could be used. Make a review of the YouTube page and see if any video content could be edited to improve the blog post. Users get engaged with videos and that could be leveraged to provide additional educational opportunities.
Structured data markup should also be considered with importance. One can add structured data markup to the HTML that could offer information about the page, provide classification of the page content, and in certain cases, improve the representation of the page in SERPs. It would do well to include schema markup in the post for full optimization of the content.
Capitalize on social media channels
A good number of benefits exist with blog posts sharing on social media. These are:
The social media sites become up to date and relevant.
The audience is kept engaged.
Due to the inclusion of social signals in the ranking algorithm, it boosts the SEO results.
Referral links are increased with social links.
It would make sense to share the blog post on social media. Add a few sentences in a brief summary that describes the post or a passage from the blog post. Make sure that the relevant keywords that are being targeted are included in the social media posting to help with search engine rankings.